SaSame Home ServicesPlans & pricing

HVAC & Plumbing Win-Back · SaSame

Your old customer list is worth more than your next ad campaign.

We are a new team. Our prices reflect that. The work does not. We clean your dormant customer list and run win-back email campaigns timed to tune-up seasons — bookings from people who already trust you.

Plans & pricingEmail us first

Email-only delivery · 14-day refund in one word · No calls, ever

Win-back sequence (excerpt: 3 emails)

From a delivered HVAC win-back campaign (company redacted)
EMAIL 1 (day 0) — Subject: It's been 2 years since we serviced your AC
"Hi [First name] — our records show we last serviced your system in [month, year]. Two summers is a long time for a filter and coil. A tune-up now usually beats an emergency call in July. Reply or call [phone] — as a past customer you get priority scheduling."

EMAIL 2 (day 7) — Subject: the $89 question
"A tune-up is $89. The average emergency compressor call last July was $1,400+. That is the whole pitch. [Phone] or just reply."

EMAIL 3 (day 16) — Subject: closing your file?
"We are tidying our service records. If you have moved or switched providers, no hard feelings — reply 'remove' and we will close your file. If not, this is the last nudge before peak season: [phone]."

Excerpt from a real deliverable. Full version below.

Your customer list is the cheapest revenue you are ignoring

Home-service owners pour money into new leads while hundreds of past customers sit silent in the CRM.

  • New leads are brutal math

    A booked HVAC lead from paid search routinely costs $200–300. A reactivated past customer costs the price of three emails.

  • Lapsed does not mean lost

    Industry data puts win-back rates at 8–15% with a proper 3-touch sequence. On a 400-customer dormant list, that is 30–60 jobs.

  • LTV is on the line

    A retained HVAC customer is worth up to $20,000 over a 15-year equipment cycle — tune-ups, repairs, eventual replacement, referrals. Every quiet customer is that number walking toward a competitor.

Scoped work, honest reporting

List cleanup included

We audit your customer export, deduplicate it and segment dormant customers by service history.

Season-timed campaigns

Win-back sequences scheduled around pre-summer and pre-winter tune-up windows.

Reply handling support

Responses organized and booking-ready follow-ups drafted for your dispatcher.

No new software

Works with a simple CSV export from whatever you already use. Nothing to install.

What reactivation costs everywhere else

SEO/PPC growth agency$997–2,250/moRe-engagement bundled inside a bigger retainer
Field-service software + DIY$300+/mo + your eveningsThe tool exists; the writing and follow-through is on you
New-lead spend equivalent$200–300/booked leadWhat the same job costs when you buy it cold
SaSame Win-Back$490 one-off / $790/moList segmentation + full sequence + monthly report, writing-only

One reactivated maintenance agreement typically covers the campaign.

Three steps. All in writing.

Email-only delivery: no calls, no meetings. Everything arrives in writing, with a paper trail you can search later.

  1. 01

    Export your list

    After checkout, reply to the intake email with a customer CSV export. We handle cleanup and segmentation.

  2. 02

    Approve the campaign

    You review the win-back emails in writing before anything is sent under your company name.

  3. 03

    Bookings come back

    We send, track replies and hand booking-ready conversations to your dispatcher — no calls with us, no meetings, everything in writing.

What the work actually looks like

Shown whole, with the reasoning in the margin. The words you could copy. The judgment behind every line, and the system that ships it every week, is what you are buying.

Segmentation note (delivered first, before any copy)

The thinking, not just the words
LIST: 1,240 customers in ServiceTitan export.
SEGMENT A — 18–36 months silent, had maintenance or repair: 312 people. Primary target.
SEGMENT B — 36+ months silent: 405 people. Softer angle, expectation reset.
SUPPRESS — complaints on file, unpaid invoices, addresses outside service area: 96 people. Do not contact.

Rule we follow: every send needs a working unsubscribe and a real reply-to. Win-back only works if the inbox is respected.

Touch 2 — the seasonal reason (10 days later)

With design notes
Subject: before the first heat wave hits

Hi {FirstName},

Every June we get the same week of panicked calls when the first 95° day lands. The systems that fail are almost always the ones that skipped tune-ups.

Your last visit was {Month Year}. A pre-season tune-up is $129, takes about an hour, and is the cheapest insurance against a $400 emergency call in July (plus the sweaty wait — we book out fast that week).

Reply "tune-up" and Carla will offer you three times. That is the whole process.

— Castor Heating & Air

Why each line is written this way

  • →A reason to act now (the first heat wave) beats a discount: urgency without margin damage
  • →$129 tune-up vs $400 emergency call prices the inaction, not the service
  • →Reply-word CTA ('tune-up') makes responding effortless and the results measurable

“I could write this myself.”

Could you write a win-back email yourself? Sure. Has anyone touched the 1,200-name customer list since 2024? The product is not the words. It is the segmentation, the suppression discipline, the send schedule that actually happens, and the report that tells you what the campaign returned in booked jobs.

No teaser. The whole thing.

Sample deliverable — Dormant Customer Win-Back Campaign

Most agencies show you a quote card and ask for a call. We publish the complete deliverable, every email and every section, so you know exactly what your money buys before you spend it.

Read the complete sample

What actually happens after you pay

  1. Day 0Checkout. Intake email: company name, services, how your customer list is stored, what "dormant" means for you (we suggest 18+ months).
  2. Day 1–2Segmentation plan confirmed in writing — who gets contacted, who gets suppressed.
  3. Day 3–7Complete 3-touch sequence delivered, ready for your email tool, with send-timing instructions.
  4. Day 14Refund window closes. Sequence not worth it? Full refund on one word.
  5. Day 30Written results report: replies, bookings your office logged, and the next segment to wake up.

Why so cheap? An honest answer

We are a new company with zero testimonials. We could fake some — plenty do — or we could price the risk honestly and let the work speak. We chose the second. These prices buy our first hundred reference clients; they will not stay this low.

Win-back is also genuinely cheap to do well: your customers already trust you. We are not buying attention — we are reopening a relationship you already paid to create.

Our guarantee

If the first deliverable is not useful, reply "refund" within 14 days of delivery and we return 100% of what you paid. No forms, no calls, no questions.

Plans & pricing

Flat prices. No quotes-by-phone.

Pay by card through Stripe. You get an intake email within one business day, and scope is confirmed in writing before any work starts. Every first deliverable is covered by our 14-day, one-word refund guarantee.

one-off

Win-Back Campaign

$490

One full campaign: list cleanup, a 3-email win-back sequence, sending and a results report.

  • List cleanup & dormant segmentation
  • 3-email sequence written & sent
  • Reply forwarding to your dispatcher
  • Written results report

100% credits toward your first month if you upgrade within 30 days.

Buy now

monthly

Reactivation Monthly

$790/month

Ongoing reactivation: monthly campaigns, seasonal timing and continuous list hygiene.

  • Monthly win-back campaign
  • Seasonal tune-up timing calendar
  • Continuous list hygiene
  • Monthly written report

Cancel anytime. Monthly written report included.

Start monthly

Not sure which one? Email us first. We answer in writing, usually within one business day.

Honest answers

Who are you?+

SaSame SRL, a small new team based in Bucharest, Romania, running written-only campaign operations for US home service companies. AI drafts, a human reviews, you approve everything sent in your name.

Why so cheap?+

We are new and building proof, and our AI-assisted operation is genuinely low-cost. The price reflects our track record honestly — the campaign discipline does not cut corners.

Is emailing old customers legal?+

Yes — these are your existing customers with a prior business relationship, and every email includes a working opt-out and your business address per CAN-SPAM. Opt-outs are suppressed permanently.

What does email-only mean?+

You never get on a call with us. Intake, campaign approval and reports are all written. Your customers reply to your company email or call your own phone number.

What do you need from me?+

A CSV export of customers (name, email, last service date) and approval on copy. That is it. No software install, no PMS access required.

How do I cancel the monthly plan?+

Reply "cancel" or use the Stripe portal link in your receipt. End of billing period. Your cleaned list and all copy stay yours.

Start with one scoped piece of work.

We are a new team. Our prices reflect that. The work does not. Pick a plan, or email us your situation first. Both paths end in writing.

Plans & pricingEmail us first

SaSame SRL, Bucuresti, Romania srl-sasame.com

Client portal · consulting@srl-sasame.com

Plans & pricing